Ensuring that your story, event, or thought leadership article gains traction and gets picked up by the media is essential. To achieve this, your content must be newsworthy and engaging for both journalists and your target audience. Here are some key factors to consider when assessing the newsworthiness of your content: Is your event or […]
What is the difference between PR and Advertising?
Public Relations (PR) and Advertising are distinct approaches to marketing communication used by businesses and individuals to connect with their target audience and promote their offerings. While both seek to boost brand visibility, they vary in several crucial ways.
