We’re halfway through 2025 and there's no question that AI is transforming marketing. It’s generating press releases, scheduling content and surfacing SEO headlines at speed. But when it comes to public relations — the kind that builds trust, shapes perception and earns media coverage — human strategy still matters more than ever. Here’s what we’re […]
Measuring PR Success and ROI with Data‑Driven Metrics
Measuring PR Success and ROI with Data‑Driven Metrics Introduction Measuring the impact of public relations campaigns is essential to demonstrate value, optimize strategy, and secure future budgets. By combining quantitative data with qualitative insights, you can show stakeholders exactly how PR activities contribute to business goals. Below, we explore key metrics, real‑world examples, and best […]
AI Transforming Media PR
Artificial Intelligence (AI) is revolutionising the media and public relations industries, streamlining operations and enhancing strategic capabilities. From automating routine tasks and personalising content to analysing vast amounts of data for insights, AI is transforming how media companies create and distribute content and how PR professionals manage communications and brand reputation. AI-Driven Content Personalisation AI-driven […]
What is the role of the PR?
Public relations, or PR in its shortened form, is a liaison between an organization and the public, wherein the former shapes the company's image by managing the latter's reputation. Much like a storyteller, PR professionals shape the narrative that captures an audience through a variety of tools, including but not limited to media relations, crisis […]
