NEWS ROOM

Latest insights &
inspiration

Artificial Intelligence (AI) is revolutionising the media and public relations industries, streamlining operations and enhancing strategic capabilities. From automating routine tasks and personalising content to analysing vast amounts of data for insights, AI is transforming how media companies create and distribute content and how PR professionals manage communications and brand reputation.

AI-Driven Content Personalisation

AI-driven content personalisation is revolutionising media and public relations by tailoring content to individual preferences and behaviours in real-time. This technology analyses vast amounts of user data to predict and recommend the most relevant content, enhancing engagement and fostering brand loyalty. In social media marketing, AI personalisation ensures that target audiences receive engaging content, leading to deeper engagement and broader reach.

Key benefits of AI-driven content personalisation include:

  • Enhanced user engagement through relevant content delivery.
  • Real-time content adaptation based on user interactions.
  • Efficient generation of personalised content at scale.
  • Improved understanding of consumer preferences and trends.
  • Increased conversion rates and stronger customer loyalty.

Deepfake Detection in Media

Deep-fake detection has become a critical focus for media organisations as AI-generated content proliferates. 

Media outlets are adopting multi-faceted approaches to combat deep-fakes:

  • Combining trained human graders with pre-trained AI detection models for improved accuracy.
  • Implementing watermarking techniques to certify content authenticity.
  • Utilising software that examines shadows, geometry, pixels, and audio anomalies in suspected synthetic media.
  • Integrating deep-fake detection into editorial workflows alongside established fact-checking methods.

Despite these advancements, experts caution that deep-fake detection tools are still lagging behind the rapidly evolving technology used to create them. As such, media professionals are advised to maintain a healthy skepticism, regularly update security measures, and collaborate across sectors to establish effective guardrails against synthetic media threats.

CONTACT US

Tell us what's on your mind.

(Required)
This field is for validation purposes and should be left unchanged.
Hexagonal badge displaying "Top Public Relations Company: Clutch, Australia 2024" in a professional and minimalist design.Hexagonal badge with the text "Top Reputation Management Company, Clutch, Australia, 2024" displayed within multiple borders.PR Boutiques International logo featuring red and purple curved shapes above the text.Hexagonal badge with text "Top Public Affairs Company, Clutch, Australia 2024" on a dark and light gray background.Hexagonal badge featuring the text "Top Crisis Communications Company - Clutch - Australia 2024".
White jigsaw puzzle piece with one protruding knob and two indented slots against a black background.

Reconnect PR is an award winning PR Agency located in Sydney, Australia.

RECENT WORKS

Close-up image showing a dental procedure in progress. The website 7NEWS displays an article titled
A news anchor in a suit and tie is speaking at a desk. The screen behind him displays an image of a woman painting on a wall, with the text
ABC NEWS website screenshot showing an article titled
Magazine article titled

CONTACT INFO

Address : LEVEL 1/457 Elizabeth St, Surry Hills, NSW, 2010

Phone : 1300 475 602

[email protected]

A koala holding a gray megaphone with an open mouth, appearing as if it is shouting through the device.
LET'S CHAT