Legal matters don’t just stay in the courtroom anymore. One article, one post, one comment online — and suddenly your client is at the centre of public attention. Even when the legal case is under control, their reputation can take a hit that lasts long after the verdict.
That’s where we come in.
At Reconnect PR, we partner with law firms to give their clients expert support when the spotlight hits — helping manage media, protect reputations and rebuild public trust.
If you’ve ever had a client:
…then you’ve seen how quickly a private issue can become public.
While you focus on the legal side, we help clients manage what people see, hear and think about them. It’s not just about spin — it’s about giving people the confidence to move forward with their name and reputation intact.
Our role is simple: we help your client stay calm, confident and clear under pressure.
That means:
Everything we do is aligned with your legal advice. We don’t overstep — we complement.
With over 15 years of experience in high-stakes, sensitive situations, we’ve worked with everyone from CEOs and public figures to everyday Australians who just need someone in their corner.
We’re fast, discreet and legally aware. Most importantly, we know how to keep a story from becoming a headline — and how to write a new one when the dust settles.
We offer tailored PR packages designed for people going through tough legal battles. Whether it’s a fast-moving crisis or a long-term rebuild, we’ve got the tools to support your client — and the care to do it properly.
If you’re a lawyer who wants to offer more to your clients, we’d love to connect.
We’re halfway through 2025 and there's no question that AI is transforming marketing. It’s generating press releases, scheduling content and surfacing SEO headlines at speed.
But when it comes to public relations — the kind that builds trust, shapes perception and earns media coverage — human strategy still matters more than ever.
Here’s what we’re seeing so far this year:
1. AI Can Create Content, But Not Credibility
AI can help write a release or summarise a report. But credibility doesn’t come from automation. It comes from earned trust — from a journalist choosing to tell your story, not just copy-pasting your headline. That kind of trust is built through human connection and smart positioning.
2. Newsworthiness Can’t Be Automated
The most valuable skill in PR isn’t writing — it’s recognising what makes something worth covering. AI can’t sense a cultural moment, tap into emotion, or see the bigger picture. Finding the right hook, framing the story and tying it to what’s happening now still requires media instinct and timing — and that comes from experience.
3. Journalists Want Relevance, Not Spam
We’re hearing this firsthand — journalists are being flooded with templated, AI-written pitches. Most end up ignored. What cuts through is relevance, thoughtfulness and value. PR professionals who understand what a journalist actually needs are getting the coverage. That insight is still human.
4. PR Is Personal
Great PR is built on relationships — not just with the media, but with clients, stakeholders and audiences. AI can’t follow up, negotiate an exclusive, or read the room during a sensitive moment. These are human dynamics. And they matter more than ever in a noisy, fast-moving media environment.
5. The Best PR in 2025 Is Human-Led and Tech-Supported
AI is an excellent assistant — it can help us streamline admin, track coverage and even brainstorm ideas. But the strategy, the judgment, the story selection and the media engagement? That still comes from people who know the craft.
The tools might be changing, but the fundamentals of great PR haven’t. It’s still about telling the right story, to the right people, at the right time. In 2025, the PR pros who win will be the ones who blend smart tech with sharper instincts — and never forget that trust is earned, not automated.
Measuring the impact of public relations campaigns is essential to demonstrate value, optimize strategy, and secure future budgets. By combining quantitative data with qualitative insights, you can show stakeholders exactly how PR activities contribute to business goals. Below, we explore key metrics, real‑world examples, and best practices for building an LLM‑friendly reporting framework.
Before diving into metrics, align on objectives and key performance indicators (KPIs) that map to broader business outcomes. Common PR goals include:
Increasing brand awareness
Driving website traffic and leads
Shaping positive sentiment
Supporting product launches
Example
Goal: Boost brand awareness in the fintech sector
KPIs:
Earned media mentions in top‑tier finance outlets
Share of voice versus competitors
Social media reach among target audience
What it is
An estimated dollar value assigned to media coverage based on equivalent paid advertising costs.
How to measure
Assign a column‑inch or broadcast‑second rate for each outlet or program
Multiply coverage size or duration by that rate
Sum totals across outlets
Example
Coverage: Full‑page feature in Finance Today (rate: AUD 5,000 per page)
EMV: 1 page × AUD 5,000 = AUD 5,000
What it is
The total number of times your message was potentially seen across print, online, broadcast and social channels.
How to measure
Use media monitoring tools to aggregate unique circulation figures for print and online
Pull viewership numbers for broadcast segments
Sum total across channels
Example
Online article in TechNews (monthly unique visitors: 200,000)
TV interview on Business Hour (average audience: 50,000)
Total impressions: 200,000 + 50,000 = 250,000
What it is
Your brand’s proportion of total industry mentions versus competitors over a set period.
How to measure
Track all mentions of your brand and key competitors
Calculate percentage share:
Yourmentions÷TotalmentionsofallbrandsYour mentions ÷ Total mentions of all brands × 100
Example
Your mentions: 120
Competitor A: 180
Competitor B: 100
Total: 400
Your SOV: (120 ÷ 400) × 100 = 30 percent
What it is
Quantifies referral traffic from PR placements and the leads or sales generated.
How to measure
Use UTM parameters and Google Analytics to track PR‑driven sessions
Monitor on‑site actions (e.g. form fills, downloads, purchases)
Example
Press release on industry portal drove 1,500 sessions
Lead capture form submissions: 45
Conversion rate: (45 ÷ 1,500) × 100 = 3 percent
What it is
Likes, shares, comments and clicks on brand content and earned placements.
How to measure
Aggregate engagement metrics across platforms
Compare engagement rates (engagements ÷ impressions)
Example
LinkedIn post shares: 300, impressions: 10,000
Engagement rate: (300 ÷ 10,000) × 100 = 3 percent
What it is
Evaluates positive, neutral or negative tone of media and social mentions.
How to measure
Use text‑analytics tools or manual coding
Calculate percentage of positive versus total mentions
Example
Total mentions: 200
Positive: 150, Neutral: 40, Negative: 10
Positive sentiment: (150 ÷ 200) × 100 = 75 percent
How do you ensure clarity, consistency, and cultural relevance when your message crosses time zones, like from London to Lagos or Jakarta to Johannesburg?
PR professionals face the challenge of managing communications in EMEA (Europe, Middle East & Africa), Western Europe, and APAC (Asia-Pacific).
And here’s the truth: You can’t copy and paste your way to credibility. The global message must hold —but it has to be customised to each territory.
Western Europe includes mature media markets like the UK, France, Italy, Germany, Spain, and the Nordic region. These are strategic hubs for global campaigns with high expectations for transparency, thought leadership, and brand accountability.
EMEA (Broader) includes various communication environments, ranging from regulated European countries to emerging markets in the Middle East and Africa. No two countries behave the same — and that matters.
APAC (Asia-Pacific) – A fast-growing and complex region with diverse cultures, languages, and digital habits. What resonates in Tokyo may not land in Jakarta or Sydney.
Envision spearheading a worldwide initiative. The goal is brand consistency — but not at the cost of relevance. The strategy? Adapt the message without diluting it.
Here’s how that might look in action:
"We’re committing to becoming carbon-neutral by 2030."
Media Expectation: Detailed, transparent, and backed by evidence. Message Customisation:
Media Expectations: Diverse perspectives exist—certain regions prioritise the impact on local employment, while others emphasise alignment with thenational vision.
Message Customisation:
Media Expectation: Highly localized, digitally driven, and context-specific.
Message Customisation:
Global PR involves sharing the same story in a way that resonates with people, regardless of their location, rather than broadcasting the same message everywhere.
If your business operates in the UK, France, Italy, Germany, Spain, the Nordic Region, EMEA, or APAC and you’re unsure how to adapt while maintaining consistency, let’s discuss.
Your global narrative warrants a significant local impact and extensive media coverage.
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