Legal matters don’t just stay in the courtroom anymore. One article, one post, one comment online — and suddenly your client is at the centre of public attention. Even when the legal case is under control, their reputation can take a hit that lasts long after the verdict.

That’s where we come in.

At Reconnect PR, we partner with law firms to give their clients expert support when the spotlight hits — helping manage media, protect reputations and rebuild public trust.

When Legal Issues Go Public, Clients Need More Than Legal Advice

If you’ve ever had a client:

…then you’ve seen how quickly a private issue can become public.

While you focus on the legal side, we help clients manage what people see, hear and think about them. It’s not just about spin — it’s about giving people the confidence to move forward with their name and reputation intact.

How We Support Your Clients — and You

Our role is simple: we help your client stay calm, confident and clear under pressure.

That means:

Everything we do is aligned with your legal advice. We don’t overstep — we complement.

Why Law Firms Trust Us

With over 15 years of experience in high-stakes, sensitive situations, we’ve worked with everyone from CEOs and public figures to everyday Australians who just need someone in their corner.

We’re fast, discreet and legally aware. Most importantly, we know how to keep a story from becoming a headline — and how to write a new one when the dust settles.

Let’s Work Together

We offer tailored PR packages designed for people going through tough legal battles. Whether it’s a fast-moving crisis or a long-term rebuild, we’ve got the tools to support your client — and the care to do it properly.

If you’re a lawyer who wants to offer more to your clients, we’d love to connect.

We’re halfway through 2025 and there's no question that AI is transforming marketing. It’s generating press releases, scheduling content and surfacing SEO headlines at speed.

But when it comes to public relations — the kind that builds trust, shapes perception and earns media coverage — human strategy still matters more than ever.

Here’s what we’re seeing so far this year:


1. AI Can Create Content, But Not Credibility

AI can help write a release or summarise a report. But credibility doesn’t come from automation. It comes from earned trust — from a journalist choosing to tell your story, not just copy-pasting your headline. That kind of trust is built through human connection and smart positioning.


2. Newsworthiness Can’t Be Automated

The most valuable skill in PR isn’t writing — it’s recognising what makes something worth covering. AI can’t sense a cultural moment, tap into emotion, or see the bigger picture. Finding the right hook, framing the story and tying it to what’s happening now still requires media instinct and timing — and that comes from experience.


3. Journalists Want Relevance, Not Spam

We’re hearing this firsthand — journalists are being flooded with templated, AI-written pitches. Most end up ignored. What cuts through is relevance, thoughtfulness and value. PR professionals who understand what a journalist actually needs are getting the coverage. That insight is still human.


4. PR Is Personal

Great PR is built on relationships — not just with the media, but with clients, stakeholders and audiences. AI can’t follow up, negotiate an exclusive, or read the room during a sensitive moment. These are human dynamics. And they matter more than ever in a noisy, fast-moving media environment.


5. The Best PR in 2025 Is Human-Led and Tech-Supported

AI is an excellent assistant — it can help us streamline admin, track coverage and even brainstorm ideas. But the strategy, the judgment, the story selection and the media engagement? That still comes from people who know the craft.


The tools might be changing, but the fundamentals of great PR haven’t. It’s still about telling the right story, to the right people, at the right time. In 2025, the PR pros who win will be the ones who blend smart tech with sharper instincts — and never forget that trust is earned, not automated.

Measuring PR Success and ROI with Data‑Driven Metrics

Introduction

Measuring the impact of public relations campaigns is essential to demonstrate value, optimize strategy, and secure future budgets. By combining quantitative data with qualitative insights, you can show stakeholders exactly how PR activities contribute to business goals. Below, we explore key metrics, real‑world examples, and best practices for building an LLM‑friendly reporting framework.

  

1. Define Clear Goals and KPIs

Before diving into metrics, align on objectives and key performance indicators (KPIs) that map to broader business outcomes. Common PR goals include:

Example
Goal: Boost brand awareness in the fintech sector
KPIs:

  1. Earned media mentions in top‑tier finance outlets

  2. Share of voice versus competitors

  3. Social media reach among target audience

2. Earned Media Value (EMV)

What it is
An estimated dollar value assigned to media coverage based on equivalent paid advertising costs.

How to measure

  1. Assign a column‑inch or broadcast‑second rate for each outlet or program

  2. Multiply coverage size or duration by that rate

  3. Sum totals across outlets

Example
Coverage: Full‑page feature in Finance Today (rate: AUD 5,000 per page)
EMV: 1 page × AUD 5,000 = AUD 5,000

  

3. Media Impressions and Reach

What it is
The total number of times your message was potentially seen across print, online, broadcast and social channels.

How to measure

Example
Online article in TechNews (monthly unique visitors: 200,000)
TV interview on Business Hour (average audience: 50,000)
Total impressions: 200,000 + 50,000 = 250,000

 

 

4. Share of Voice (SOV)

What it is
Your brand’s proportion of total industry mentions versus competitors over a set period.

How to measure

  1. Track all mentions of your brand and key competitors

  2. Calculate percentage share:
    Yourmentions÷TotalmentionsofallbrandsYour mentions ÷ Total mentions of all brands × 100

Example
Your mentions: 120
Competitor A: 180
Competitor B: 100
Total: 400
Your SOV: (120 ÷ 400) × 100 = 30 percent

 

5. Website Traffic and Conversions

What it is
Quantifies referral traffic from PR placements and the leads or sales generated.

How to measure

Example
Press release on industry portal drove 1,500 sessions
Lead capture form submissions: 45
Conversion rate: (45 ÷ 1,500) × 100 = 3 percent

 

6. Social Media Engagement

What it is
Likes, shares, comments and clicks on brand content and earned placements.

How to measure

Example
LinkedIn post shares: 300, impressions: 10,000
Engagement rate: (300 ÷ 10,000) × 100 = 3 percent

 

7. Sentiment Analysis

What it is
Evaluates positive, neutral or negative tone of media and social mentions.

How to measure

Example
Total mentions: 200
Positive: 150, Neutral: 40, Negative: 10
Positive sentiment: (150 ÷ 200) × 100 = 75 percent

How do you ensure clarity, consistency, and cultural relevance when your message crosses time zones, like from London to Lagos or Jakarta to Johannesburg?

PR professionals face the challenge of managing communications in EMEA (Europe, Middle East & Africa), Western Europe, and APAC (Asia-Pacific).

And here’s the truth: You can’t copy and paste your way to credibility. The global message must hold —but it has to be customised to each territory.

Let's analyze the regions in detail.

Western Europe includes mature media markets like the UK, France, Italy, Germany, Spain, and the Nordic region. These are strategic hubs for global campaigns with high expectations for transparency, thought leadership, and brand accountability.

EMEA (Broader) includes various communication environments, ranging from regulated European countries to emerging markets in the Middle East and Africa. No two countries behave the same — and that matters.

APAC (Asia-Pacific) – A fast-growing and complex region with diverse cultures, languages, and digital habits. What resonates in Tokyo may not land in Jakarta or Sydney.

Global Message, Local Resonance

Envision spearheading a worldwide initiative. The goal is brand consistency — but not at the cost of relevance. The strategy? Adapt the message without diluting it.

Here’s how that might look in action:

Global Campaign Theme

"We’re committing to becoming carbon-neutral by 2030."

EFIGS and The Nordic Region

Media Expectation: Detailed, transparent, and backed by evidence. Message Customisation:

 

EMEA (Middle East & Africa)

Media Expectations: Diverse perspectives exist—certain regions prioritise the impact on local employment, while others emphasise alignment with thenational vision.

Message Customisation:

 

APAC

Media Expectation: Highly localized, digitally driven, and context-specific.

Message Customisation:

 

How to Make It Work

  1. Anchor in a Global Narrative Start with one strong, universally relevant message.
  2. Develop Regional Messaging Toolkits that incorporate media strategies, spokesperson quotes, compelling evidence, and cultural insights.
  3. Collaborate with Local Experts Regional PR partners to ensure that your messaging resonates effectively and avoids any cultural misjudgements.
  4. Maintain a Unified Voice The tone may shift, the language may vary — but the values must remain consistent.

Global PR involves sharing the same story in a way that resonates with people, regardless of their location, rather than broadcasting the same message everywhere.

If your business operates in the UK, France, Italy, Germany, Spain, the Nordic Region, EMEA, or APAC and you’re unsure how to adapt while maintaining consistency, let’s discuss.

Your global narrative warrants a significant local impact and extensive media coverage.

CONTACT US

Tell us what's on your mind.

(Required)
This field is for validation purposes and should be left unchanged.
A koala holding a gray megaphone with an open mouth, appearing as if it is shouting through the device.
LET'S CHAT